Apr 23, 2023
Apr 23, 2023
27 high-impact email and SMS flows for Shopify brands: triggers, creative examples, and performance benchmarks
Steal 27 proven email and SMS flows for Shopify with triggers, creative examples, and 2025 benchmarks. Build your lifecycle engine and grow LTV. Start now.
Owned channels are the growth engine when ads get expensive. In a year of fluctuating CPMs, lifecycle automation is where ecommerce brands are quietly compounding revenue. According to Omnisend’s 2024 analysis of 23 billion emails, automated emails generated 41% of all email orders while representing just 2% of sends, and Welcome plus Abandoned Cart flows converted roughly 1 in 2 clickers. The same study found SMS automations delivered a 67% higher click rate and 26% higher conversion than one-off campaigns.
Benchmarks that matter in 2025
Email still delivers elite ROI. The Litmus State of Email program notes that 35% of companies see an email ROI of 36:1 or more. If you track opens, remember Apple Mail Privacy Protection inflates them; Litmus explains that over half of opens now occur on Apple devices with MPP enabled, so prioritize clicks, placed order rate, and revenue per recipient.
For flow-by-flow targets, Klaviyo’s abandoned cart benchmarks show average revenue per recipient of $3.65 and a 3.33% placed order rate, with top decile brands reaching $28.89 RPR. The same dataset cites average RPR around $2.65 for Welcome, $1.07 for Browse Abandonment, and $0.41 for Post Purchase. On SMS, Klaviyo’s 2024 SMS benchmarks indicate campaigns can drive slightly higher RPR than email on average, and automations can deliver up to 30x more RPR than campaigns because they are timely and targeted.
Compliance is nonnegotiable. The FCC’s new 1-to-1 consent rule clarifies that each seller must have prior express written consent for promotional robotexts, taking effect January 27, 2025, as outlined in the FCC’s TCPA consent guidance. Build clear opt-ins, double confirm when possible, and always provide straightforward opt-out language.
Implementation on Shopify
Shopify makes lifecycle marketing accessible. You can create abandoned checkout, abandoned cart, and browse abandonment automations directly in admin, or build custom workflows in Flow, as the Shopify Help Center explains. If you are launching an ecommerce brand, we recommend you start on Shopify for best-in-class checkout, app ecosystem, and native automations.
If you want a partner to build the creative system that powers these flows, Flintler’s 5-phase process from Discovery to Launch keeps strategy and execution tightly aligned. See how our approach drives measurable outcomes in our work including projects like Vela and Lume, or explore our process in this 5-phase case study.
27 flows for Shopify brands with triggers, creative angles, and benchmarks
Welcome series. Trigger: newsletter sign-up. Creative: founder note plus social proof. Benchmark: target ~$2.65 RPR and 1 in 3 click-to-purchase from Klaviyo’s data.
SMS welcome. Trigger: SMS opt-in. Creative: short incentive, URL shortener, quiet hours. Benchmark: SMS campaigns can exceed email RPR per Klaviyo’s SMS benchmarks.
Browse abandonment. Trigger: product view without add-to-cart. Creative: 1-2 hero images, color variant nudge. Benchmark: aim for ~$1.07 RPR.
Abandoned cart. Trigger: cart started, no checkout. Creative: benefit bullets, urgency, dynamic items. Benchmark: ~$3.65 RPR and 3.33% conversion in Klaviyo’s report.
Abandoned checkout. Trigger: checkout initiated, no order. Creative: trust badges, payment options, live chat. Benchmark: similar or higher conversion than cart.
Back in stock. Trigger: inventory replenished. Creative: size and color back badges, waitlist priority window. Benchmark: high intent flow noted by Omnisend.
Price drop alert. Trigger: price decreases for browsed or wishlisted items. Creative: compare-at pricing, timeboxed reminder. Benchmark: track click-to-conversion over open due to MPP.
Low inventory alert. Trigger: stock threshold. Creative: scarcity plus alternatives. Benchmark: monitor placed order rate against Welcome.
First purchase thank you. Trigger: first order placed. Creative: handwritten-feel note and onboarding content. Benchmark: post purchase RPR around $0.41.
Product education series. Trigger: order delivered. Creative: setup tips, care guide, short video. Benchmark: lift second purchase rate vs control.
Review request. Trigger: 7 to 14 days post delivery. Creative: tap-to-rate widget, UGC gallery. Benchmark: use clicks and completed reviews to measure. Pair with our UGC system in this UGC engine guide.
UGC permission ask. Trigger: customer tags your brand. Creative: simple consent ask and credit offer. Benchmark: measure UGC reuse rate.
Replenishment reminder. Trigger: expected depletion date. Creative: subscribe-and-save callout. Benchmark: repeat order rate vs baseline.
Subscription onboarding. Trigger: subscription start. Creative: schedule controls, swap and skip education. Benchmark: reduce early churn.
Dunning payment recovery. Trigger: failed subscription payment. Creative: friendly tone and 1-click update link. Benchmark: recovery rate within 7 days.
Winback 60 to 90 day. Trigger: no purchase since last order. Creative: product discovery quiz. Benchmark: target 2 to 4% placed order rate.
Lapsed reactivation. Trigger: 180 to 365 days inactive. Creative: bold offer plus 2 simple products. Benchmark: compare against Winback.
VIP welcome. Trigger: spend or order threshold. Creative: tier perks and early access. Benchmark: track LTV delta vs non-VIP in our LTV strategy essay.
Loyalty points reminder. Trigger: points balance change or expiry. Creative: exact points, next reward teaser. Benchmark: redemptions per send.
Referral invite. Trigger: high NPS or second purchase. Creative: give-get construct and unique link. Benchmark: referral orders per 1,000 sends.
Birthday reward. Trigger: birthday month. Creative: timeboxed VIP tone. Benchmark: placed order rate above Welcome.
Anniversary. Trigger: first purchase anniversary. Creative: then-and-now brand story. Benchmark: incremental revenue vs holdout.
Preorder or waitlist. Trigger: opt-in for upcoming item. Creative: behind-the-scenes and timeline. Benchmark: reservation rate and launch day conversion.
Order confirmation. Trigger: order placed. Creative: cross-sell essentials and how-to links. Benchmark: Omnisend highlights transactional emails as prime cross-sell real estate in its 2024 study.
Shipping updates via SMS. Trigger: in transit or out for delivery. Creative: concise status plus support link. Benchmark: high CTR and CS deflection.
Delivered check-in. Trigger: delivery confirmed. Creative: quick issue resolution and care tips. Benchmark: reduced returns and higher review rate.
Sunset and list hygiene. Trigger: no engagement across flows. Creative: preference center and pause option. Benchmark: lower spam complaints and better inboxing as MPP complicates open signals per Litmus guidance.
At Flintler, we design these flows to feel like a brand experience, not a drip. Our work blends product-led storytelling and behavioral data, as we unpack in product-led branding and our 90-day brand launch roadmap. If you are ready to build or uplevel your lifecycle engine, explore our work, learn about our approach, then talk to us. We bring 110% creativity, transparent tiered pricing, and a process built to ship and scale on Shopify.
Author
Author
Author
Olivia Miller
A creative storyteller crafting strategic, conversion-focused content for a branding and marketing agency that helps eCommerce brands stand out and scale.
Offer
Offer
Offer
Start your eCommerce brand
Start your dream eCommerce store effortlessly with Shopify, the all-in-one platform trusted by top brands to sell, scale, and succeed online.
©
Flintler
Apr 23, 2023
Apr 23, 2023
27 high-impact email and SMS flows for Shopify brands: triggers, creative examples, and performance benchmarks
Steal 27 proven email and SMS flows for Shopify with triggers, creative examples, and 2025 benchmarks. Build your lifecycle engine and grow LTV. Start now.
Owned channels are the growth engine when ads get expensive. In a year of fluctuating CPMs, lifecycle automation is where ecommerce brands are quietly compounding revenue. According to Omnisend’s 2024 analysis of 23 billion emails, automated emails generated 41% of all email orders while representing just 2% of sends, and Welcome plus Abandoned Cart flows converted roughly 1 in 2 clickers. The same study found SMS automations delivered a 67% higher click rate and 26% higher conversion than one-off campaigns.
Benchmarks that matter in 2025
Email still delivers elite ROI. The Litmus State of Email program notes that 35% of companies see an email ROI of 36:1 or more. If you track opens, remember Apple Mail Privacy Protection inflates them; Litmus explains that over half of opens now occur on Apple devices with MPP enabled, so prioritize clicks, placed order rate, and revenue per recipient.
For flow-by-flow targets, Klaviyo’s abandoned cart benchmarks show average revenue per recipient of $3.65 and a 3.33% placed order rate, with top decile brands reaching $28.89 RPR. The same dataset cites average RPR around $2.65 for Welcome, $1.07 for Browse Abandonment, and $0.41 for Post Purchase. On SMS, Klaviyo’s 2024 SMS benchmarks indicate campaigns can drive slightly higher RPR than email on average, and automations can deliver up to 30x more RPR than campaigns because they are timely and targeted.
Compliance is nonnegotiable. The FCC’s new 1-to-1 consent rule clarifies that each seller must have prior express written consent for promotional robotexts, taking effect January 27, 2025, as outlined in the FCC’s TCPA consent guidance. Build clear opt-ins, double confirm when possible, and always provide straightforward opt-out language.
Implementation on Shopify
Shopify makes lifecycle marketing accessible. You can create abandoned checkout, abandoned cart, and browse abandonment automations directly in admin, or build custom workflows in Flow, as the Shopify Help Center explains. If you are launching an ecommerce brand, we recommend you start on Shopify for best-in-class checkout, app ecosystem, and native automations.
If you want a partner to build the creative system that powers these flows, Flintler’s 5-phase process from Discovery to Launch keeps strategy and execution tightly aligned. See how our approach drives measurable outcomes in our work including projects like Vela and Lume, or explore our process in this 5-phase case study.
27 flows for Shopify brands with triggers, creative angles, and benchmarks
Welcome series. Trigger: newsletter sign-up. Creative: founder note plus social proof. Benchmark: target ~$2.65 RPR and 1 in 3 click-to-purchase from Klaviyo’s data.
SMS welcome. Trigger: SMS opt-in. Creative: short incentive, URL shortener, quiet hours. Benchmark: SMS campaigns can exceed email RPR per Klaviyo’s SMS benchmarks.
Browse abandonment. Trigger: product view without add-to-cart. Creative: 1-2 hero images, color variant nudge. Benchmark: aim for ~$1.07 RPR.
Abandoned cart. Trigger: cart started, no checkout. Creative: benefit bullets, urgency, dynamic items. Benchmark: ~$3.65 RPR and 3.33% conversion in Klaviyo’s report.
Abandoned checkout. Trigger: checkout initiated, no order. Creative: trust badges, payment options, live chat. Benchmark: similar or higher conversion than cart.
Back in stock. Trigger: inventory replenished. Creative: size and color back badges, waitlist priority window. Benchmark: high intent flow noted by Omnisend.
Price drop alert. Trigger: price decreases for browsed or wishlisted items. Creative: compare-at pricing, timeboxed reminder. Benchmark: track click-to-conversion over open due to MPP.
Low inventory alert. Trigger: stock threshold. Creative: scarcity plus alternatives. Benchmark: monitor placed order rate against Welcome.
First purchase thank you. Trigger: first order placed. Creative: handwritten-feel note and onboarding content. Benchmark: post purchase RPR around $0.41.
Product education series. Trigger: order delivered. Creative: setup tips, care guide, short video. Benchmark: lift second purchase rate vs control.
Review request. Trigger: 7 to 14 days post delivery. Creative: tap-to-rate widget, UGC gallery. Benchmark: use clicks and completed reviews to measure. Pair with our UGC system in this UGC engine guide.
UGC permission ask. Trigger: customer tags your brand. Creative: simple consent ask and credit offer. Benchmark: measure UGC reuse rate.
Replenishment reminder. Trigger: expected depletion date. Creative: subscribe-and-save callout. Benchmark: repeat order rate vs baseline.
Subscription onboarding. Trigger: subscription start. Creative: schedule controls, swap and skip education. Benchmark: reduce early churn.
Dunning payment recovery. Trigger: failed subscription payment. Creative: friendly tone and 1-click update link. Benchmark: recovery rate within 7 days.
Winback 60 to 90 day. Trigger: no purchase since last order. Creative: product discovery quiz. Benchmark: target 2 to 4% placed order rate.
Lapsed reactivation. Trigger: 180 to 365 days inactive. Creative: bold offer plus 2 simple products. Benchmark: compare against Winback.
VIP welcome. Trigger: spend or order threshold. Creative: tier perks and early access. Benchmark: track LTV delta vs non-VIP in our LTV strategy essay.
Loyalty points reminder. Trigger: points balance change or expiry. Creative: exact points, next reward teaser. Benchmark: redemptions per send.
Referral invite. Trigger: high NPS or second purchase. Creative: give-get construct and unique link. Benchmark: referral orders per 1,000 sends.
Birthday reward. Trigger: birthday month. Creative: timeboxed VIP tone. Benchmark: placed order rate above Welcome.
Anniversary. Trigger: first purchase anniversary. Creative: then-and-now brand story. Benchmark: incremental revenue vs holdout.
Preorder or waitlist. Trigger: opt-in for upcoming item. Creative: behind-the-scenes and timeline. Benchmark: reservation rate and launch day conversion.
Order confirmation. Trigger: order placed. Creative: cross-sell essentials and how-to links. Benchmark: Omnisend highlights transactional emails as prime cross-sell real estate in its 2024 study.
Shipping updates via SMS. Trigger: in transit or out for delivery. Creative: concise status plus support link. Benchmark: high CTR and CS deflection.
Delivered check-in. Trigger: delivery confirmed. Creative: quick issue resolution and care tips. Benchmark: reduced returns and higher review rate.
Sunset and list hygiene. Trigger: no engagement across flows. Creative: preference center and pause option. Benchmark: lower spam complaints and better inboxing as MPP complicates open signals per Litmus guidance.
At Flintler, we design these flows to feel like a brand experience, not a drip. Our work blends product-led storytelling and behavioral data, as we unpack in product-led branding and our 90-day brand launch roadmap. If you are ready to build or uplevel your lifecycle engine, explore our work, learn about our approach, then talk to us. We bring 110% creativity, transparent tiered pricing, and a process built to ship and scale on Shopify.
Author
Author
Author
Olivia Miller
A creative storyteller crafting strategic, conversion-focused content for a branding and marketing agency that helps eCommerce brands stand out and scale.
Offer
Offer
Offer
Start your eCommerce brand
Start your dream eCommerce store effortlessly with Shopify, the all-in-one platform trusted by top brands to sell, scale, and succeed online.
©
Flintler
Apr 23, 2023
Apr 23, 2023
27 high-impact email and SMS flows for Shopify brands: triggers, creative examples, and performance benchmarks
Steal 27 proven email and SMS flows for Shopify with triggers, creative examples, and 2025 benchmarks. Build your lifecycle engine and grow LTV. Start now.
Owned channels are the growth engine when ads get expensive. In a year of fluctuating CPMs, lifecycle automation is where ecommerce brands are quietly compounding revenue. According to Omnisend’s 2024 analysis of 23 billion emails, automated emails generated 41% of all email orders while representing just 2% of sends, and Welcome plus Abandoned Cart flows converted roughly 1 in 2 clickers. The same study found SMS automations delivered a 67% higher click rate and 26% higher conversion than one-off campaigns.
Benchmarks that matter in 2025
Email still delivers elite ROI. The Litmus State of Email program notes that 35% of companies see an email ROI of 36:1 or more. If you track opens, remember Apple Mail Privacy Protection inflates them; Litmus explains that over half of opens now occur on Apple devices with MPP enabled, so prioritize clicks, placed order rate, and revenue per recipient.
For flow-by-flow targets, Klaviyo’s abandoned cart benchmarks show average revenue per recipient of $3.65 and a 3.33% placed order rate, with top decile brands reaching $28.89 RPR. The same dataset cites average RPR around $2.65 for Welcome, $1.07 for Browse Abandonment, and $0.41 for Post Purchase. On SMS, Klaviyo’s 2024 SMS benchmarks indicate campaigns can drive slightly higher RPR than email on average, and automations can deliver up to 30x more RPR than campaigns because they are timely and targeted.
Compliance is nonnegotiable. The FCC’s new 1-to-1 consent rule clarifies that each seller must have prior express written consent for promotional robotexts, taking effect January 27, 2025, as outlined in the FCC’s TCPA consent guidance. Build clear opt-ins, double confirm when possible, and always provide straightforward opt-out language.
Implementation on Shopify
Shopify makes lifecycle marketing accessible. You can create abandoned checkout, abandoned cart, and browse abandonment automations directly in admin, or build custom workflows in Flow, as the Shopify Help Center explains. If you are launching an ecommerce brand, we recommend you start on Shopify for best-in-class checkout, app ecosystem, and native automations.
If you want a partner to build the creative system that powers these flows, Flintler’s 5-phase process from Discovery to Launch keeps strategy and execution tightly aligned. See how our approach drives measurable outcomes in our work including projects like Vela and Lume, or explore our process in this 5-phase case study.
27 flows for Shopify brands with triggers, creative angles, and benchmarks
Welcome series. Trigger: newsletter sign-up. Creative: founder note plus social proof. Benchmark: target ~$2.65 RPR and 1 in 3 click-to-purchase from Klaviyo’s data.
SMS welcome. Trigger: SMS opt-in. Creative: short incentive, URL shortener, quiet hours. Benchmark: SMS campaigns can exceed email RPR per Klaviyo’s SMS benchmarks.
Browse abandonment. Trigger: product view without add-to-cart. Creative: 1-2 hero images, color variant nudge. Benchmark: aim for ~$1.07 RPR.
Abandoned cart. Trigger: cart started, no checkout. Creative: benefit bullets, urgency, dynamic items. Benchmark: ~$3.65 RPR and 3.33% conversion in Klaviyo’s report.
Abandoned checkout. Trigger: checkout initiated, no order. Creative: trust badges, payment options, live chat. Benchmark: similar or higher conversion than cart.
Back in stock. Trigger: inventory replenished. Creative: size and color back badges, waitlist priority window. Benchmark: high intent flow noted by Omnisend.
Price drop alert. Trigger: price decreases for browsed or wishlisted items. Creative: compare-at pricing, timeboxed reminder. Benchmark: track click-to-conversion over open due to MPP.
Low inventory alert. Trigger: stock threshold. Creative: scarcity plus alternatives. Benchmark: monitor placed order rate against Welcome.
First purchase thank you. Trigger: first order placed. Creative: handwritten-feel note and onboarding content. Benchmark: post purchase RPR around $0.41.
Product education series. Trigger: order delivered. Creative: setup tips, care guide, short video. Benchmark: lift second purchase rate vs control.
Review request. Trigger: 7 to 14 days post delivery. Creative: tap-to-rate widget, UGC gallery. Benchmark: use clicks and completed reviews to measure. Pair with our UGC system in this UGC engine guide.
UGC permission ask. Trigger: customer tags your brand. Creative: simple consent ask and credit offer. Benchmark: measure UGC reuse rate.
Replenishment reminder. Trigger: expected depletion date. Creative: subscribe-and-save callout. Benchmark: repeat order rate vs baseline.
Subscription onboarding. Trigger: subscription start. Creative: schedule controls, swap and skip education. Benchmark: reduce early churn.
Dunning payment recovery. Trigger: failed subscription payment. Creative: friendly tone and 1-click update link. Benchmark: recovery rate within 7 days.
Winback 60 to 90 day. Trigger: no purchase since last order. Creative: product discovery quiz. Benchmark: target 2 to 4% placed order rate.
Lapsed reactivation. Trigger: 180 to 365 days inactive. Creative: bold offer plus 2 simple products. Benchmark: compare against Winback.
VIP welcome. Trigger: spend or order threshold. Creative: tier perks and early access. Benchmark: track LTV delta vs non-VIP in our LTV strategy essay.
Loyalty points reminder. Trigger: points balance change or expiry. Creative: exact points, next reward teaser. Benchmark: redemptions per send.
Referral invite. Trigger: high NPS or second purchase. Creative: give-get construct and unique link. Benchmark: referral orders per 1,000 sends.
Birthday reward. Trigger: birthday month. Creative: timeboxed VIP tone. Benchmark: placed order rate above Welcome.
Anniversary. Trigger: first purchase anniversary. Creative: then-and-now brand story. Benchmark: incremental revenue vs holdout.
Preorder or waitlist. Trigger: opt-in for upcoming item. Creative: behind-the-scenes and timeline. Benchmark: reservation rate and launch day conversion.
Order confirmation. Trigger: order placed. Creative: cross-sell essentials and how-to links. Benchmark: Omnisend highlights transactional emails as prime cross-sell real estate in its 2024 study.
Shipping updates via SMS. Trigger: in transit or out for delivery. Creative: concise status plus support link. Benchmark: high CTR and CS deflection.
Delivered check-in. Trigger: delivery confirmed. Creative: quick issue resolution and care tips. Benchmark: reduced returns and higher review rate.
Sunset and list hygiene. Trigger: no engagement across flows. Creative: preference center and pause option. Benchmark: lower spam complaints and better inboxing as MPP complicates open signals per Litmus guidance.
At Flintler, we design these flows to feel like a brand experience, not a drip. Our work blends product-led storytelling and behavioral data, as we unpack in product-led branding and our 90-day brand launch roadmap. If you are ready to build or uplevel your lifecycle engine, explore our work, learn about our approach, then talk to us. We bring 110% creativity, transparent tiered pricing, and a process built to ship and scale on Shopify.
Author
Author
Author
Olivia Miller
A creative storyteller crafting strategic, conversion-focused content for a branding and marketing agency that helps eCommerce brands stand out and scale.
Offer
Offer
Offer
Start your eCommerce brand
Start your dream eCommerce store effortlessly with Shopify, the all-in-one platform trusted by top brands to sell, scale, and succeed online.
©
Flintler